businessCommunication, in plain terms is the basis of all relationship. Be it personal or professional, you cannot do without a healthy and effective communication. When it comes to business, communication becomes even more important. This is the pillar on which professional relationships are built. If you want the maximum profits out of your venture, it is essential that you have a healthy rapport with your clients, partners and employees (if any). And how do you build a good rapport? Through effective communication of course!

What is Effective Communication?

It is said that one of the most important qualities that a businessman must have is communication skills. If you cannot put your message across to the intended audience, you cannot become a successful entrepreneur.  Even if you have an independent business where you are not answerable to your boss, you need to have good communication skills in order to churn out the maximum profits from your venture. However, it is not just about talking or writing.

True that these are the two biggest means of communication, but an effective one will spill over to wider areas than that. It will include gestures, body language, confidence and most importantly, the ability to pass on relevant information. Good communication also consists of listening skills. A good businessman will have to be a good listener. For instance in a conference or a business meeting, if you don’t listen to what the others have to say, it is unlikely that you will understand the proceedings. If you falter here it will have a direct impact on your speech. You won’t be able to deliver a coherent and cogent talk unless you know what you are talking about! So, effective communication, especially in the field of business, is a complete package comprising all these elements.

What is the Role of Good Communicator?

Good communication skills are of paramount importance these days. Even a glimpse at the job advertisements will tell you how crucial it is to be a good communicator. A businessman who is endowed with this skill will find it easier to:
*manage his company more efficiently
*keep his tasks organized and arranged well
*deal with partners and clients and build good rapports with them
*have a healthy relationship with his employees, if he is the boss of the business concern.

It is important to remember that communication also depends on the way in which you carry yourself. If you are not confident and lack a strong personality, this will show when you talk or give a presentation. Thus, a good communicator also has to be confident of his/her abilities. His words and the way of putting them across should be such that it stimulates the desired response from the intended audience. If you are of the opinion that a good communicator needs a sound command over the language, it is not entirely true. Of course, language and its correct usage have a big role to play but it’s not the be-all and end all of communication.

So, if you are planning to join a business venture or on the verge of starting your own, you will do well to hone your communication skills so that you can be a part of a thriving and successful enterprise!

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About the Author:
Simon Johnnson is the director of content for Executive Gift Shoppe. They specialize in desk organizers and business card cases.

Showing 11 comments
  • Nora

    Great points Dennis.

    I think a lot of people forget every so often that listening is a key factor in communication. Too many times people are ready to pounce into the conversation with a rebuttal of sorts without listening or hearing the person out.



    Owl Desk

  • Nancy

    I work with global clients on these issues daily. Thanks for a good look at the importance of business communication Dennis. Sincerely, Nancy Kaye

  • kritika vidhate

    i think communicationss…is a competition age of specialisation and even an age of tensionss…itss an efective communication…..kritika vidhate

  • Mary Barnes

    Having spent many years working alongside senior executives at large companies, as well as owners of small businesses, I totally agree communication skills are what sets the excellent managers apart. The good news is that it’s not that difficult to turn yourself from an OK communicator to an excellent one, you just need to identify your weaknesses and consciously put effort into improving those areas. A coach or a trusted member of your existing team will be able to help you.

  • Nand kessani

    Communication is the life blood of any organization. communication is most important to inform about Marketing, Corporate Communication, Consumer Behavior, Customer Relation.

  • prakash ranjan

    i am impressed after reading the thoughts which is written haere and my doubts also become clear.

  • Jeanne

    I am using some of this information in my research paper.
    Would you be able to help me cite this, please.

    • Dennis Cummins

      The article source is listed on the bottom of the post…

  • syed jamal khan

    When your sub-ordinates give the feedback or response of your communication so that is called effective communication

  • Riak Marial Riak

    many people don’t take communication in serious manner as a good communicator how who would you address that matter

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