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Archives

Monthly Archive for: "December, 2025"
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Invitational Selling – Why the Hard Sell Is Failing, and What Works Instead
By Dr. Dennis Cummins
In News
Posted December 21, 2025

Invitational Selling – Why the Hard Sell Is Failing, and What Works Instead

Sales has changed. Not because people stopped buying, but because people stopped responding to pressure. Persuasion used to work because access to information was limited and buyers relied on the [...]

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A 95-Degree Day That Stopped Me Cold, and Changed How I Think About Selling
By Dr. Dennis Cummins
In News
Posted December 15, 2025

A 95-Degree Day That Stopped Me Cold, and Changed How I Think About Selling

A 95-Degree Day That Stopped Me Cold, and Changed How I Think About Selling It was one of those days where the heat feels heavy before you even step outside. Ninety-five degrees. The kind of day [...]

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What Meeting Planners Should Know About Planning an Event in Orlando or Las Vegas. (And Why a Strong Keynote Matters)
By Dr. Dennis Cummins
In News
Posted December 6, 2025

What Meeting Planners Should Know About Planning an Event in Orlando or Las Vegas. (And Why a Strong Keynote Matters)

Planning an Event in Orlando or Las Vegas? What Meeting Planners Should Know (and Why the Keynote Sets the Tone)     Over the years, I’ve either keynoted or personally run hundreds of [...]

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