You persuade by mastering the art and the skill of effective communication. Your ability to communicate effectively regardless of the message will help you to exceed your sales goals time and time again.

Communication and persuasion are the same from the point that you cannot communicate with another person without, at the same time, influencing that person. Rapport is a natural function of communication that is brought about by honoring the person with whom you are communicating. Your goal should be to find out what your prospect wants and/or needs. Then discover how you can help your prospect reach their goal and/or solve their problem.

When selling a product, targeting people who are already interested in that product makes sense. There is no resistance, only feedback. Communicating effectively is not about being in control, but rather about being able to recognize what you are, in fact, eliciting with your communication, and having the flexibility to adjust accordingly.

A master sales communicator is someone who chooses to influence his or her prospects ethical and respectful communication, versus an ineffective sales communicator who tries to influence his or her prospect out of manipulation and fear.

When you set out to get an outcome that is strictly a win/lose model, or if you choose to abandon any future possible consequences for your communication, you are opening the door for eventual failure.

By accepting to master the art of effective sales communication, you are doing more to build long-lasting customer relations. You will also maximize your opportunity to offer clear, effective, meaningful communication that is based on a positive outcome. You will soon discover how your own master communication skills will powerfully and impact-fully become unforgettable in your customer’s minds.

Why focus on these skills today?

Because if you don’t someone else will. And your financial future will quickly be affected.

The process of interpersonal communication is monumental. Yet, it is simply one of the most natural acts on this planet. If you build a useful model, then you will not have to worry about whether you are doing it right … because you will see it pay off quickly with increased sales.

Begin using your communication as a means of increasing your sales, and pay close attention to the response you are getting. Are you achieving and exceeding your goals?

Check the response to your outcome, or at least to where you are in getting that outcome. Then, adjust your output. Test and test again until you have it mastered.

If you take what you already know how to do, and you reorganize that information while putting together your sale’s system, you will find yourself using them automatically in the context they are then designed to be used in, and in the order they need to be used. You will then become a powerful and effective persuader.

The most effective business skills I have ever developed have been in the area of communication. It really doesn’t matter what you sell or what industry in which you work. If you cannot impact or affect the people you want, or need to affect, the level of success you will be able to generate will also be affected.

Debbie Allen is one of the world’s leading authorities on sales and marketing. She is the author of five books including Confessions of Shameless Self Promoters and Skyrocketing Sales. Debbie has helped thousands of people around the world attract customers like crazy with her innovative, no-cost marketing strategies and secrets to sales success. Her expertise has been featured in Entrepreneur, Selling Power and Sales & Marketing Excellence. Sign up for her FREE 6-week e-Course Business Success Secrets Revealed ($97 value) and take the online business card quiz to rate you marketing online now at