The 6 Ps of Success
P #6 – PROFIT
(click here to read the first “P” – passion)
As I wrote in the previous section, one of the biggest self-limiting beliefs that people have with self-promotion is the thought that “People will think I’m trying to sell them something.”
Let me address that with these simple words… I should hope so.
If you are speaker in author or an entrepreneur and you’ve got a product or service or talent that has value, you deserve to be paid for that value.
In life money is earned for solving problems. The more problems you solve the more money you earn. The bigger the problems to solve the bigger the money you earn. The more big problems you solve, the more big money you earn.
If you have provided value and service, if you have inspired your audience, and if your audience believes you can help them… then they will invest in you. They will purchase your product, their lives will improve and there will be profit.
Profit is a critical part of this process. Profit is the compensation for all the time, effort and study you put into becoming an expert in your field. Profit is the reward for all the hard work you put into putting the presentation together. Profit is what enables you to continue changing lives.
Profit represents something much more than just dollars and cents. It is an indicator of my effectiveness, and the same will be true for you.
It basically boils down to this: Sales Equals Service.
Let’s assume that you have an amazing product or service that solves a specific problem. Let’s also assume that you are in front of an audience that actually has the problem your product or service solves.
If no one buys it… no one was helped and their problems will continue. And it’s your fault.
In most cases it boils down to either a lack of conviction and belief or lack of skill. Both of these factors can be improved with the right coaching.
I’ve been using the analogy of the six Ps to a car journey.
The Passion and Purpose are the fuel for the vehicle
The Preparation and Presentation represent the car itself
The Promotion is the journey
To extend that analogy further…
The Profit is the destination.
And while profit may be the destination for you, it represents the starting point for those in your audience.
I work with speakers and trainers all the time that have the passion and are terrific at the presentation. They’re even good at promoting their product or service, but they stumble at the finish line: “The Sale.”
Very often it’s because they’re more worried about what other people will think than the value they have to offer.
Remember why you do what you do. Remember who you are there for. Remember what they need and how you can help. And remember that its your responsibility to offer it to them.
Selling from the stage is often one of the most difficult parts of a presentation. If you would like my help, I am at your service.