Here’s the third key in picking the perfect topic: keep in mind when choosing a speaking topic that it should be something pressing; something relevant to what is going on right now.
This is actually a lot easier to accomplish than you may initially think. Every business, especially small businesses, should be online and linked in with some of the modern technologies. Twitter and Facebook for example, are great resources for staying on the current edge of news and happenings around the world. If you use these resources to link up with businesses similar to your own- especially industry leaders in your field- you will hear the latest insider news straight from the proverbial horse’s mouth. This will keep you abreast of the trends taking place within your field, which could prove to be a profitable future direction for your business or products.
Relevant and Current
Now let’s apply relevancy to choosing a presentation topic. If, for example, you are involved in some type of finance industry, right now in this current state of the economy, a topic on how to ride the rise of real estate through the next year is not going to be relevant because it is simply not the current situation. It has to be something more relevant like how to profit from the recession or how to profit from tough financial times. Either of those would be great topics because they would be relevant to the current economic climate. Make sure therefore, that you choose a topic that is relevant and current.
Meet the Needs
In addition, find out what is it that people are having issues with right now. Obviously one of the greatest issues facing businesses right now is that they are suffering. The economy is down, people have less money to spend, and they are being much more selective about how and on what they are spending their money. Choose a topic that caters to any of those needs and how your business, product, or service can cater to that need. Then you will have a speaking topic that is hot and relevant.
In conclusion, one of the best ways to increase your business is by getting out there one-on-one with people, making face-to-face contact, getting in front of an audience, and speaking to them about their needs and desires. Find out who needs your services. Find out where they are, where they hang out, what meetings they go to, what organizations they belong to, where they wash their clothes – wherever that is and get in front of them. See if you can get near them and speak with them. It is the most effective way to find out what their current problem is. Then offer your business as the solution to their need.