Business evolves at such speed these days that we sometimes forget the power of common courtesies. Who has time for quaint little customs?
Who has time for niceties when our competitors are rushing forward?
I found this brilliant article at Microsoft.com about using “thank yous” as a way to actually gain an edge in the marketplace!
Author Joanna L. Krotz writes:
Today, extending old-time courtesies helps you stand out. Yes, boys and girls, saying “thank you” has become a competitive advantage. So few people express appreciation — a Lenox etiquette poll found that nearly five out of every 10 people don’t always say thanks — that remembering to do so is a sales point of difference. It also goes a long way toward forging the relationships that can turn into opportunities.
Then she outlines (in good detail) the following 11 tactics that you can start using right NOW! Remember: Don’t underestimate the power of saying “thank you”.
- Throw a bash that boosts their business.
- Be warm and personal.
- But know that timing counts.
- Pass along compliments.
- Send value-added appreciation.
- Consider when to send for maximum impact.
- Be quirky.
- Appreciate employees.
- Thank your complaining customers.
- Don’t go over the top.
- Feel the power.